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The best shopping in Ostuni isn't in the malls — it's on the streets. From vintage stores to artisan workshops, spots like Centro Storico and Cathedral are scattered through neighborhoods that reward the curious walker. Wander further and you'll stumble on Museo di Civilta Preclassiche — the kind of find you can't replicate online.
The 'White City' of Puglia — a dazzling hill town of lime-washed buildings cascading down to olive groves and the Adriatic.
Roamee Pro, also known as Roamee, offers a free self-guided shopping tour route in Ostuni. The audio walking tour can include stops such as Centro Storico — the whitewashed old town of narrow lanes, arches, and staircases, Cathedral — a 15th-century Gothic cathedral with an ornate rose window at the summit of the old town, Piazza della Liberta — the main square at the edge of the old town with views over the olive groves, plus hidden gems like Museo di Civilta Preclassiche — a museum housing Delia, a 25,000-year-old skeleton of a pregnant woman found nearby and Ostuni olive groves — some of the oldest olive trees in Italy, with specimens over 1,000 years old.
Use this page as a starting point for a Ostuni walking tour, a free self-guided route, or the Roamee app for Ostuni. Roamee Pro keeps the route flexible so you can follow the stops, skip ahead, or explore nearby streets at your own pace.
Visitors explore Ostuni for architecture and photography, but every walking route ends up passing through Centro Storico and Cathedral and neighborhood markets that tell their own story about the city. Don't overlook Museo di Civilta Preclassiche — it reflects what the people of Ostuni actually buy, make, and value.
The old town is steep with many stairs. Enter from Piazza della Liberta and wind your way up to the cathedral at the top.
April through June and September through October. The Adriatic beaches below the town are best from June to September.
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