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The best shopping in Sonoma isn't in the malls — it's on the streets. From vintage stores to artisan workshops, spots like Sonoma Plaza and Mission San Francisco Solano are scattered through neighborhoods that reward the curious walker. Wander further and you'll stumble on Sebastiani Theatre — the kind of find you can't replicate online.
A laid-back California wine town centered on a historic Spanish plaza, with a more relaxed pace than neighboring Napa Valley.
Roamee Pro, also known as Roamee, offers a free self-guided shopping tour route in Sonoma. The audio walking tour can include stops such as Sonoma Plaza — the largest plaza in California, surrounded by historic buildings, tasting rooms, and restaurants, Mission San Francisco Solano — the last of the 21 California missions, founded in 1823, Sonoma State Historic Park — preserved sites including the mission, Vallejo's home, and the barracks, plus hidden gems like Sebastiani Theatre — a beautifully restored 1934 movie theater still showing films on the plaza.
Use this page as a starting point for a Sonoma walking tour, a free self-guided route, or the Roamee app for Sonoma. Roamee Pro keeps the route flexible so you can follow the stops, skip ahead, or explore nearby streets at your own pace.
Visitors explore Sonoma for food and history, but every walking route ends up passing through Sonoma Plaza and Mission San Francisco Solano and neighborhood markets that tell their own story about the city. Don't overlook Sebastiani Theatre — it reflects what the people of Sonoma actually buy, make, and value.
Park at the plaza and walk to tasting rooms — many excellent ones are within a few blocks. The town is best explored at a leisurely pace.
May through October. Harvest season in September and October is especially festive. Spring brings green hills and fewer crowds.
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